Alori
Art Direction / Visual Identity / Print / Packaging
Strategy
Alori stands out as the pioneering indie beauty and cosmetics company, having been the first in the market to introduce a full range of scent-based products. Established and operated by two women of color, it was essential to craft a brand strategy, visual direction, and voice that authentically reflects their unique narrative.
Coming from cultures that embrace vibrant colors to celebrate life and emphasize craftsmanship, we found it imperative to incorporate this into Alori's branding. Paired with a flexible design system, this approach allows Alori to grow and expand their product offerings with confidence and individuality, standing out among larger retail brands.