Ôlira Atelier
Art Direction / Visual Identity / Print / Packaging / Marketing
Strategy
Olira Atelier is setting an new standard in luxury haircare by concentrating on essentials and eliminating unnecessary noise. We knew that deviating from conventional norms was essential to attract a fresh audience while preserving modernism and elegance.
Our strategy focused on creating a brand identity that resonates with consumers who value both functionality and aesthetics. This meant embracing minimalism in our design language, packaging, and overall brand presentation. The colors are androgynous, allowing every individual to feel represented, regardless of their hair type or personal style. This choice was intentional, aimed at fostering a sense of inclusivity and universality, reflecting their dedication to serving all hair types.